The following is from Cynthia Sterling’s Market Newsletter:
A survey conducted at BEA by Zogby International for Random House sought information about the book-buying habits on Americans. Pollsters surveyed 8000 adults. Among their findings:
82% said they prefer to curl up with a printed book over using the latest in reading technology. Women (85%) are more likely than men (79%) to say they prefer reading printed books. Reading printed books also has greater appeal among older respondents, although it is by far the preferred method among all age groups.
11% of respondents said they are comfortable reading books in other formats, such as online or with an e-book reader or PDA. Men (13%) are more open than women (8%) to reading books in other formats, as are 13% of those younger than age 30, compared to just 6% of those age 65 and older.
43% of respondents said they “somewhat often” head to the bookstore with a specific book in mind, while nearly as many (38%) “very often” head to a bookstore with a particular book in mind.
77% said that when they go into a bookstore for a specific book, they sometimes make additional, unplanned book purchases.
For 48%, the first thing that draws them to a book while browsing in a bookstore is the subject, followed by the author (24%) and the book’s title (11%).
When asked about their most recent book purchase, 43% said the book’s subject was the most important factor, followed by the author (29%) and a good recommendation or word of mouth (11%).
When asked what makes them want to buy a book, 60% said suggestions from friends and family members, while nearly half (49%) said they are influenced by book reviews.
You can read all about the survey at http://www.zogby.com/news/ReadNews.dbm?ID=1513