Belinda LaPage

Raising the Dead: Clickbait

Last time on Raising the Dead, we talked about your self-published stories that have just…ahem, gone to sleep. Tanked. Carked it. Better euphemisms come to mind, but Monty Python used them all in The Parrot Sketch (“’E fucking snuffed it!”) Specifically, we talked about Phase 1 of Reanimating Literary Corpses: Sexing up your Title and Keywords (also colloquially known as Hung Alien Jocks Drill Astro-Cheerleaders, though perhaps only to me).

If you’ve already read Phase 1 and applied those learnings to your dead or dying erotica, your title is now so sexy it smoulders, and your keyword game is tighter than an Icelandic nun. Should you expect to instantly start selling more books?

You already knew the answer to that, and it’s “not necessarily”. Making your eBook discoverable is just the first step in the journey. Now that you’re in a reader’s search results, what you need is for them to click.

Erotica that just Clicks

How do you choose fruit at the grocer? Do you look first at the sticker to see what variety of apple it is (Gala, Pink Lady, Fuji)? Do you look first at the price?

How about clothing? Do you look first at the label to see what fabric it is? Do you first try every outfit on to see which is most comfortable?

These are all important considerations, but they happen after the click. The click means you’re interested. The click means you might buy this product. At the grocer, the click happens when you pick up the apple. At the boutique, it happens when you touch the garment. Your focus switches from the endless variety of products that surround you to the one specific product in your hand.

In the eBook store, this focus shift happens when you click the mouse. People look, they like, then they click. They don’t look at the words though; they look at the pictures. Apples must look delicious. Dresses must look stylish/attractive.

eBook erotica must look sexy.

This is a very roundabout way of stating a simple truth: erotica is sexy. No sexy means no click. No click means no sale. If your smut’s not selling, ask yourself—is your cover sexy enough?

Define Sexy

Not everyone is going to agree with me on this. Not everybody wants a sexy slut or a well-hung hunk posing on their eBook. Some people like thought-provoking covers. Some people like minimalist covers. Some people actively look for the cover that stands out from the pack—the one that takes the road less travelled.

And they’re right. That does happen. It’s just that more people choose a sexy cover. If you don’t believe me, here’s a link to Amazon’s Erotica Top 50. Yes, there are a small number of non-sexy covers. You too might strike it lucky and sell smut without a sexy cover, be my guest, but if you want to play the numbers, stick with sexy.

So, pick a cover with a sexy model. Right?

No.

No. No. No. I can’t stress this enough. A sexy model and a sexy cover are two very different things. The biggest and easiest mistake to make is to choose a cover that is merely relevant, but not sexy. The book is about phone sex, so you pick a beautiful woman—nay, a sexy woman—holding a phone. Hear that sound? It’s your book dying. It doesn’t count that the woman is beautiful. It doesn’t even count that she’s sexy. She needs to be actively sexy. She needs to be doing something sexy. Ideally, she needs to look like she’s mere seconds away from doing something that would be considered pornographic.

Look through stock photos and mark the ones that make you feel aroused (watch out for nudity—you don’t want to be censored). I bet they’re active. I bet something is happening in the photo—or about to happen. It’s not just an image of stuff; it’s a moment from an active scene that has a very happy ending. This is the type of cover photo you want on your eBook.

Yes, your cover needs to be relevant. Don’t put a MILF on a sorority romp short. Don’t put a flat-chested waif on a BBW romance. It’s easy to over-think cover selection though—trying to find a model who looks just like your main character, hunting for elements mentioned in the story—buyers do NOT care. Remember, all you’re looking for is one click.

It’s a very simple test. If you don’t find the photo arousing—and I don’t care how perfectly, cleverly, satisfyingly relevant it is to your title—then walk away.

Actively Sexy. Got it. Anything else?

I’m tempted to say no. If you can nail an actively sexy cover, you’re nine-tenths of the way done with your erotica cover. There are still ways to screw it up with terrible cropping, futzing up the colours, using an awful font or indiscriminable text, but no amount of photoshopping is going to save you if you’ve picked the wrong image.

If you’re buying your cover or hiring a cover artist, you’re just about done. Those guys should have the skill to compose a good cover around the right image, just find and show them some stock photos that you find arousing. They can use them for inspiration. This was how we put together the cover for ERWA’s ménage erotica anthology, Twisted Sheets. We started with an idea—a near naked woman with hands all over her—and collected a bunch of sample photos for our divinely talented cover artist, Willsin Rowe. Willsin didn’t use any of those photos, but what he came up with was better even than we imagined. It was actively sexy.

If you’re doing your own cover, here are a few tips:

  • If you don’t have Photoshop, download Gimp. It’s free. It is hard to learn, but very much worth it. If you start with an easier program, you’ll top out on the features early, and then to get to the next level you’ll have to start at ground zero with Gimp or Photoshop.
  • Learn about layers and layer masks. They are critical to Gimp success.
  • Learn how to adjust brightness and contrast. There are advanced techniques that make the colours in the image pop without yellowing skin tones. Look for tutorials on YouTube.
  • Use a drop-shadow to make text more discriminable. Learn how to use gradients behind text if it’s getting lost in the image.
  • For square-ish or landscape photos, learn how to blend the edges of the photo into a background.
  • Crop the photo tight around the model. Don’t be afraid to chop off body parts, even heads, to get more skin in shot. I think it was Churchill once said, “You don’t look at the mantle when you’re stoking the fire.”

Now go get yourself some Sexy

Title and keywords make you discoverable.

An actively sexy cover makes you clickable.

Are we done with Raising the Dead? Ha! You know we’re not. Now you need to close the sale. But that’s a topic for another blog. For now, go get yourself some sexy and see if your numbers pick up.

Raising the Dead: Your Story Doesn’t Suck… Necessarily

So, you self-published a sex story. Wrote it yourself, edited it, slapped on a cover and uploaded it to the mighty Zon (that’s what those in the know call the big-boy of ebook publishing; get with the program, ‘kay?). Congratulations! And I mean that. It’s an achievement. You know how I know? Because it’s hard, and goddam it feels good (situation normal for us erotica folk). But I digress. Back to your sex story…

Then what happened?

You: It died.

Shit.

Or it sold a few copies and then died.

Or you ran a free promo, moved a few copies, then it died.

Or you dropped a wad of cash on a paid promo, moved a nifty fifty or so copies but didn’t cover costs, then it died.

Or…

Sense a pattern?

These are all symptoms of the same thing—a book that can’t find its market. Sounds simple, right? Oh, I wish. There’s a whole tree of possible causes—nay, a forest—and if you have the time and energy, we can work through them. It’s a valuable exercise, because the only thing worse than pouring your heart into a book that tanks, is backing it up with a second.

In this and my next few Editing Corner blogs, we’ll look though a few of the reasons for stories tanking on Amazon, and techniques for breathing some new life into them.

Your story sucks

Whoa, whoa, don’t get your dander up, partner. It’s just a heading. And let’s face it, I was only saying what you were thinking, am I right?

It seems logical. Stephen King writes awesome books, and he sells them by the truckload. You sell no books at all, so therefore… (see the heading above—I don’t want to have to say it).

But it’s not true. Or at best, it’s not necessarily true.

Have you ever bought a crap book? Or loaned one from the library? Of course you have—we all have. How could that happen? It looked a lot like books you enjoy. The title sounded interesting—the kind of genre you often read. The blurb made it sound like the kind of rollicking tale that would promise hours of quiet reading bliss. The signs were all there, and like a trusting soul, you bought it. It just didn’t live up to it’s potential.

It was a crap book with good marketing.

Just because your book doesn’t sell, that doesn’t make it a bad book, because bad books still sell. If it sells and gets universally terrible reviews, or if it sells and then readers seek refunds, or they seek out your web page to tell exactly how shit it is, then you might have enough evidence to say it’s a bad book.

No sales just means bad marketing, not bad writing. Don’t get me wrong, your book might be a steaming dog turd, but you can’t draw that conclusion from a lack of sales.

The Holy Trinity of Self-Publishing

There are many things you can do improve sales, but doubling them won’t help if your current number is zero. Every single ebook sale is a three stage process.

  1. A reader needs to find your book.
  2. A reader needs to be interested enough to click your book.
  3. A reader needs to be enticed to buy your book.

Find…click…buy. Three steps. Would it surprise you to learn that apart from the manuscript itself, there are three key elements to marketing that you must nail in order to sell a single copy?

Those three things are Title, Cover, Blurb. They all matter. Miss one and you miss the sale.

The Importance of Being Searchable

A reader must be able to find your book. There are so many books out there; how do they find yours? In the first 30 days after publishing, your title will appear in the New Releases lists under whatever category you chose. Job done, right? But what happens after the first 30 days? Short of paid advertising, there are two organic ways readers will find your book:

  1. Also-Boughts: Several readers bought both your book as well as Attack of the Space Virgins. Good news – whenever anyone opens the Amazon page for Attack of the Space Virgins, they’ll probably get a little ad half-way down for your book. Free advertising! Awesome, right? Yes, but it only works if you already have sales, and readers still need to find Space Virgins (which might have tanked just as bad as yours), so it’s a chicken-egg scenario.
  2. Search Terms: When a reader types a query into the Amazon search bar (eg. “sci-fi virgin sex story”), Amazon will look for matching titles in its catalog, promoting the best matches to the top of the list. If you get your search terms right, this is how readers find your book. Or put more plainly: if you get your search terms wrong, this is why people can’t find your book.

Hung Alien Jocks Drill Astro-Cheerleaders

Amazon’s search algorithm is not published, but there are some known facts:

  • The Title is searched, along with the Sub-title and the Series Name. So, Attack of the Space Virgins: A Sci-Fi College Romance (Book 3 of The Mars Sluts Chronicles), is all fair game for searches.
  • The Keywords are searched. Amazon KDP allows you to list up to seven 50-character keywords that describe your ebook. Each keyword can contain many component words, and although you don’t need exact matches, the better the match, the higher you will appear in search results.
  • The Blurb is not searched, nor are the reviews. Don’t bother stuffing your blurb with keywords, it’s only there for your reader to read – more on blurbs at another time.
  • Popular, high-ranked books and new releases will appear higher in search results.

So, title (and keywords) are important. Why don’t we just title our books with keywords?

“Hung Alien Jocks Drill Astro-Cheerleaders” (A sci-fi college erom novel)

Nice. Subtle.

There’s art to subtlety in an ebook title, but—and this is important in erotica—it’s easy to be too subtle. If you’re writing stroke erotica, then it’s not a great leap of logic to surmise your target audience is horny and impatient. You’re going to find that kind of person pretty forgiving when it comes to dumbed-down book titles.

Belinda’s rules for title and keywords:

  • Catchy, subtle, cute – it’s all fine, but keep that shit to the top-level title only.
  • For erotica, add a sub-title that includes your top search term. If it’s a Menage book, get Menage in the title or sub-title. BDSM? Vampire Romance? Alpha Billionaire? Tentacles? Whatever the big-ticket kink, get it in the sub-title.
  • Mention the main kink in the sub-title in a way that unequivocally promises what you deliver. Eg. “Cheering the Mighty Ducks: A Sharing Romance” leaves too much to the imagination. “Cheering the Mighty Ducks: Shared by the Whole Team” is kinda unequivocal. It leaves gangbang readers in no doubt it will scratch their itch.
  • Do your research on Amazon’s Erotica Dungeon. There are an unpublished list of naughty words (like gangbang) that will get your title excluded from search results. This is called being “dungeoned”, and it makes it very hard to sell erotica.
  • For keywords, read successful books and web forums that address the same kink as your ebook. Find word combinations that speak to that kink—word combinations that will light a fire in your reader’s loins. Sex. Fuck. Dick. Tits. Pussy. Nobody will search on these terms—at least, not in isolation. They’re just not exciting. Spanking my boss’s wife. Fucking Daddy’s Best Friend. Feminized by Pirates. People search on this shit because it gets them off.
  • Reserve some of you keywords for Amazon’s Browse Categories. Some readers browse or filter by genre and category, so getting in the right ones can make your book more discoverable.

Are we Selling Yet?

If you’ve taken your dead or dying erotica and applied these principles, sexing up the title, spicing up the keywords, should you expect to instantly start selling more books?

You already knew the answer to that, and it’s “not necessarily”. Making your book discoverable is just the first step in the journey. Hopefully, now, you’re in a reader’s search results. Next time, we’ll talk about turning that into a click, and then turning the click into a purchase.

I’ve got one hand in my pocket…

…and the other one is playing a piano.

Alanis Morissette gets beaten up a lot over her 1995 hit, Ironic, which lists several ironic things (like a black fly in your Chardonnay, or the good advice that you just didn’t take) which just… well, aren’t. Ironic, that is. I’m going to give Alanis a pass on Ironic, though. (She’ll be pleased to hear that, no doubt). She nailed the one about the guy who was afraid to fly and died in a plane crash, and a few others were pretty close. That’s good enough for me.

Where we come to blows, though, is in another song from the same Jagged Little Pill album called Hand in My Pocket. Let’s check some more of those lyrics:

And what it all comes down to my friends, yeah

Is that everything is just fine, fine, fine

‘Cause I’ve got one hand in my pocket

And the other one is hailing a taxi cab

I don’t think everything is going to be fine, fine, fine.

“Hop in, lady. Where ya goin?”

“I’m sorry, I don’t want a cab.”

“Well why’d ya’ hail me down?”

I didn’t hail you, it was my hand.”

“Crazy bitch.” The cab’s tires squeal as it peels away from the curb.

Do you see my problem? Alanis’s hand was acting autonomously. Right now all it’s doing is playing pianos and hailing taxis, but before long it’ll be pulling puppy dog tails and tripping grannies, and mark my words, all hell’s gonna break loose.

Autonomous Body Parts

You might say I’m being pedantic (“Belinda, you’re being pedantic”), but this lyric and the one about playing a piano never sat well with me, and that was long before I learned about Autonomous Body Parts in fiction.

It just sounds wrong. Hands don’t play the piano, people do, and it sounds weird when you attribute those actions to a body part.

What does this have to with erotica?

In erotica and erotic romance, we talk about body parts and their myriad delectable actions a lot. Kissing, licking, stroking, fingering, spanking, fisting—our body parts get busy, my friends, and we’re not always completely in control. We’re wont to see a lot of involuntary or reflexive actions, such as:

Her lower lip trembled.

Her pupils dilated.

His cock bucked and throbbed and exploded inside her.

And these are all fine. We would never say, ‘She trembled her lower lip.’

Indeed, it’s the conscious actions we need to watch out for.

Brittany’s hand reached for his cock.

His fingers clutched at her ample ass.

Her lips kissed his turgid member.

Sorry about that last one. I can’t bring myself to put prose that purple into my stories, so this blog is my only outlet. On their own, you might not notice one of these rogue body parts, but our erotic writings don’t contain single, isolated actions—they contain lots of them, strung together pages on end. Put three or more of these together and people will notice.

I haven’t got it all figured out just yet

Voluntary, involuntary, autonomous…I’m confused. How can I tell when it’s okay to attribute an action to a body part?

Brittany’s back arched, and with a piercing scream, she came.

Should this be, ‘Brittany arched her back’? If she’s in the throes of orgasm, is it involuntary, or is she doing it deliberately to increase the pressure on her clit? God, this is so hard! (said the nun to the vicar)

Brittany blinked.

Blinking is involuntary! Should that be ‘Brittany’s eyes blinked?’ And how about this one?

Todd’s tongue slid into her mouth.

We can be pretty sure that Todd’s tongue wasn’t acting alone, here, but the alternative, (Todd slid his tongue into her mouth), whilst not wrong, is not an improvement. In fact, the original for all three of these cases sounds just fine.

It can depend on the verb. Every verb has a subject—the person or thing performing the action. In the case of Autonomous Body Parts, the subject is a thing—Todd’s tongue, Brittany’s hand—but for the non-autonomous version, the subject is a person—Todd, Brittany.

Here’s a useful trick: try using the verb in both a ‘who’ and a ‘what’ question to discover the subject.

  1. Who slid?
  2. What slid?

If the sliding was happening on a ski slope, then option 1 would work fine, but we’re talking about tongues, so ‘what slid?’ is the more meaningful question, suggesting it’s okay for the tongue to be the subject when ‘slid’ is the verb.

What happens when we change the verb to ‘licked’?

Todd’s tongue licked between Brittany’s supple folds.

Well, let’s ask it as a question.

  1. Who licked?
  2. What licked?

In this case, both might seem plausible at first, but look more closely. If you were given an obviously pre-licked ice cream, would you ask who licked it, or what licked it? So, when it comes to licking, the subject of the sentence should ideally be the individual who owns the tongue, not the tongue itself.

Let’s go back to our first example.

Brittany’s back arched, and with a piercing scream, she came.

  1. Who arched?
  2. What arched?

Both seem to work. This suggests there are edge cases and they’re not uncommon. If you come across an edge case in your writing, use your gut, and perhaps fall back on the voluntary versus involuntary sub-rule above.

Everything is gonna be quite alright

Whichever way those edge cases go, most people won’t notice and pedants like me will cut you some slack. The important thing is you’re finding the obvious ones which are more common and far more overt: kissed, licked, blinked, nuzzled, reached, stroked, fingered, touched—if you want your prose to sound in any way erotic, these all demand a human actor.

Or a tentacled alien. I’m not judging, just don’t make it an autonomous body part.

Stop SHOUTING with Style

I received a plaintive cry for editing help from our esteemed ERWA Editor in Chief, Sam Thorne, the other day.

Hello oh wonderful soul of lasting genius1

I wondered if you knew how to search for words that were all caps and change them to lower-case italics, using the find-replace function.

(1 That, my friends, is how you suck up)

The problem for an editor is pretty clear: we are editing a manuscript that over-uses CAPS for exclamations, which is poor form, and seek to re-cast the emphasis with … well, emphasis. Specifically, lower-case italics.

For example:

“For the hundredth time,” cried Tom, “I’M NOT FUCKING SHOUTING!”

Would become:

“For the hundredth time,” cried Tom, “I’m not fucking shouting!”

How hard could it be, right? Well, here’s the thing—I’ve spent more time than is healthy mucking about with features in Microsoft Word, and I’m no stranger to the finer points of the Find-Replace dialogue box—but changing case in Word? Man, that’s a tough one.

With the benefit of a mis-spent youth recording and tweaking Office macros, I knew this problem was bog-simple to solve in a Visual Basic macro. To that end, I wrote Sam a quickie macro and flung it off back to the mother country, but then just yesterday while I was scrying for blog ideas, it came to me—maybe it CAN be done with Find-Replace. Well, part of it, anyway. Read on; you’ll see.

Like any good overly-complicated solution, while it’s ugly to look at, it comprises some individual techniques that are really quite beautiful—ones I will definitely keep in my arsenal for solving other problems—and I thought it might be instructive to share the joy.

If you’re the impatient sort, skip to the bottom and watch the video demo. 

Disclaimer: I’m using Microsoft Office 2016. Your version may look different.

 

Changing Case in Microsoft Word

You might have noticed an inauspicious Aa button in the Home ribbon of Word. It contains a little pull-down menu for changing the case of text.

Problem solved? Not quite; Sam’s manuscript contains LOTS of shouting in LOTS of different places. Highlighting every instance and clicking lowercase is the labour-intensive process she’s trying to avoid.

Clearly, we can’t convert the entire document to lowercase. That Sentence case looks interesting, though. What if we convert the entire document to sentence case? Unfortunately, it only seems to apply changes if the first word of a sentence needs correction, otherwise it changes nothing. Here’s some sample I text I played with:

Original:

What the HELL, Microsoft Word? This is NOT how I imagined my Saturday.

Lowercase:

what the hell, microsoft word? this is not how i imagined my saturday.

Sentence case:

What the HELL, Microsoft Word? This is NOT how I imagined my Saturday.

Lowercase, then Sentence case:

What the hell, microsoft word? This is not how i imagined my saturday.

 

That last one was close, but it ruined the proper nouns like Microsoft Word, and Saturday.

Trying to manipulate the entire manuscript isn’t going to work. We need a way to focus only on those uppercase words.

We can do this manually by holding down Ctrl and highlighting all the words we want to manipulate.

Gives us:

And since those converted words are still highlighted, we can convert them to italic in a single click.

It’s not a solution, as such, but it’s progress. Now, if only there was a way to select/highlight all the uppercase words.

 

Finding Patterns with Wildcards and Advanced Find

How do you find stuff in Word? Do you hit Ctrl-F? Or do you use the magnifying-glass Find command on the Home ribbon?

BZZZT! Novice—or as gamers would say—You filthy CASUAL!!!

Find will pop up the Navigation window in the left sidebar, which is fine if you’re looking for some very specific text, but it’s not exactly feature-rich. When you’re seriously editing, this is like bringing a knife to a gun-fight, aspirin to a crack-den, edible underwear to a dinner party…

You get the idea.

When you want to find something tricky, like for instance something in all upper or lower case, you’re going to need something a bit more capable.

Enter the Find-Replace dialogue.

You can get there from the Find sidebar by clicking Advanced Find off the pull-down menu.

You can also get there with Ctrl-H, but that pops up to the Replace tab of the dialogue by default. Let’s take a closer look at that Advanced Find tab.

 

Doesn’t look too advanced, does it? Well, no—not until we click the More>> button.

 

There are a lot of fun-sounding features here, but the one we’ll be using is Use wildcards. I’ll leave the rest to your curiosity.

If you’ve heard of wildcards before, you might be thinking of the asterisk, meaning “match any sequence of characters”. For example, a search for the wildcard SLEEP* will find SLEEPY, SLEEPER, SLEEPLESSNESS, and even SLEEP.

The Advanced Find wildcard does indeed support the asterisk wildcard, but it does much, much more—way too many to mention here. Since I’m only interested in finding words in all-caps, I’m only going to explain two of the wildcards (or, as they’re known technically, Regular Expressions):

  • [xy] – Matches a single character in the range from x to y in alphanumeric order. Eg. [A-Z] matches a single uppercase character.
  • {n,} – Matches the previous Regular Expression n or more times.

In this way, the Wildcard search:

[A-Z]{2,}

will find any string of two or more capital letters. Let’s try it out.

Nice. Notice how it doesn’t match the single caps character “I”?

This isn’t perfect—it won’t capture some edge cases where a single character is orphaned by punctuation (e.g. I’M, F.B.I., O’CONNOR, TOM’S, ISN’T). This is easily fixed with a more complex expression, but I won’t go into a detailed description. Suffice to say it handles embedded punctuation.

<[A-Z][!a-z]@>

It seems like we’re almost done. Now all the all-caps are highlighted, surely we just his up that Aa button and convert them to lowercase, right?

Wrong. Although we managed to highlight them, they are not selected as far as Word is concerned. If we try hitting Aa, we’ll just change the case of whatever words we had selected prior to the Advanced Find.

What about Advanced Replace? I hear you ask. It’s no help either. We can do a lot with Replace—apply fonts, highlighting, paragraph spacing, even styles, but we can’t convert to lowercase.

It seems like we’ve hit a dead-end. We need a way to progress from finding the all-caps words to selecting them in order to then convert the case and italics.

 

Select All using Styles

Fortunately, there is a tricky work-around—there is one way to bulk-select all text of a particular type by using Styles. Try this: pick out a Style that you have examples of in your document, and right-click it in the Style Selector in the ribbon.

See that Select All option? Click it.

Word will select all examples of that Style in the document. Once selected, you can make all kinds of bulk changes, like formatting, deleting, changing style, and of course, changing case.

If only we had a way to apply a special style to those all-caps words we found.

Hopefully you’ve connected the dots by now. “But what about the Replace function?” you ask. “Can we use it to find the caps, apply a style, and then use Select-All to snaffle them all up and convert to lowercase?”

You betcha! And here it comes.

 

Find Text and Apply a Style

Using the Find-Replace dialog again:

  • Ctrl-H to open Replace dialogue.
  • Find what: <[A-Z][!a-z]@> (finds all-caps words of two or more characters)
  • Replace with: (leave blank—open the Format->Style button and choose a Style you have not used elsewhere in the document, such as “Strong”)

  • Hit Replace All

Obviously, we’re only halfway there. The caps words are still caps; they’re bold as well, of course, because we chose the “strong” style, which is a bolded style. We could equally have made our own custom style that didn’t change the font style, but the bolded text makes it easier to see that it worked, so I like it.

Now, to convert to lowercase:

  • Right-click the Strong style and Select All

  • Use the Aa button to convert to lowercase, or even better, Sentence case.

  • Optionally use the Italic button to convert to italics (this is what Sam wanted instead of caps to emphasise the shouting).

Fantastic! We’re done.

Or are we? The words are lowercase now, but they’re still bolded. That’s because they still have the Strong style applied. We have one last step to complete.

 

Stripping a Text Style

If we click on one of those bolded words, we’ll see the Strong style highlighted in the ribbon.

 

Whereas if we click on the paragraph as a whole, it will still have the default style of the paragraph (usually “Normal”).

Microsoft Word calls these Text Styles and Paragraph Styles respectively. The Paragraph Style defines the font, size, colour, etc for the entire paragraph, but it can be overridden for selected sections of text using a Text Style.

We can strip the Text Style, returning the converted words to the paragraph style.

  • Right-click the Strong style and Select All Instances to highlight all your converted text.
  • Pull down the Styles toolbox using the small arrow in the corner of the Style selector in the Home ribbon. Make sure the Strong style is highlighted.

  • Open the Style Inspector dialogue by clicking the middle of the three buttons at the bottom of the Styles toolbox (the one with a magnifying glass).

This dialogue shows the Paragraph Style and the Text Style of the selected text.

  • Now click the eraser button next to the Strong style name in the third box. It will return the highlighted text to the default Paragraph Style, removing the bold highlight from the text.
  • Note that if you had added italics above, this will appear in the fourth box, but will be conveniently preserved by the removal of the Text Style.

 

Summary

That’s it! You’re done. All your uppercase words are now lowercase (or Sentence case, if that’s what you clicked). Those steps again:

  • Use Advanced find to identify all CAPS words (Wildcard find: <[A-Z][!a-z]@>)
  • Use Replace to apply a style not used elsewhere in the document (eg. Strong)
  • Highlight all examples of the Strong style using the Style selector
  • Convert to Sentence Case
  • Optionally convert to italics
  • Strip the Text Style using the Style Investigator

More of a visual person? That’s okay, here’s a video demonstration.

Happy editing.

Editing Corner: Why did the chicken cross the road?

A: To get a new Point of View

You are in a dungeon. You look around. You see implements of torture on the walls, floggers, thumbscrews, other stuff you don’t even recognise. Except the stains; you have a good idea what those stains might me.

You hear a noise behind you…

Second person POV is definitely an acquired taste. Beloved by RPGers (that’s Role-Playing Gamers, not Rocket Propelled Grenadiers—what the fuck’s wrong with you?) but hated almost universally by everyone else, you probably won’t see any traditionally published Second Person fiction outside of a Choose Your Own Adventure book. read more…

Editing Corner: That’s not a Romance

In my last blog, I talked (okay, blogged) about the difference between a scene and a story—a critical difference if we seek to elevate our erotica above the merely erotic, to make it both satisfying and memorable. It talked about all the ingredients I collect for a story, like a main character, an antagonist, conflict and resolution.

‘Ingredients’ is a good word for these things, because it tells us what we need to get started, but not how to put it all together. For example, you wouldn’t introduce your bad-guy in the last chapter, right? Even when you have all the right ingredients, you still need to put them together properly to get a story.

Structure: A recipe for success

Ever heard of the three-act structure? It’s not new. It was coined by Aristotle, apparently, and is now a staple of modern screenplays. We can employ the same techniques to structure stories, even short ones. Rather than boring you with a long and dull description that I copied off Wikipedia, I thought it would be more fun (for me) to show structure in action by decomposing a well-known story (in this case, a movie) into some of its structural components to show you how it works.

Now it’s no secret that I’m Australian, and it’s also no secret that every last one of us is a knife-toting, crocodile-wrestling maniac. It should come as no surprise that I have chosen the 1986 classic Aussie rom-com, Crocodile Dundee, starring Paul ‘Hoges’ Hogan and Linda Kozlowski. I know you’ve all seen it; don’t try to deny it.

So let’s have at it. Since I’m too lazy to actually describe the three-act structure, I’ll refer as I go along to some excellent infographics from www.helpingwritersbecomeauthors.com by K.M. Weiland, author of Structuring Your Novel.

The Story

Here’s a cinematic blurb for Crocodile Dundee that I pasted together from a few sources:

Sue Charlton, a New York reporter, heads to Australia to interview the living legend Mick Dundee. When she finally locates him, she is so taken with him that she brings him back with her to New York. How will the Aussie bushman cope in the big city? And how will Mick cope when he finds himself falling in love with Sue?

Now, this is my third go at writing this blog, and what I’ve discovered in two failed attempts is that breaking down the plot of even a simple movie like Crocodile Dundee into its three-act components is a monumental undertaking. I wouldn’t finish writing it, and you certainly wouldn’t finish reading it. I’m just not that interesting. Instead, I’ll try something briefer and hopefully more interesting, by pulling some of the key scenes out from Act One and trying to identify them in the Weiland infographic.

Scene: The Walkabout Creek Pub

It’s the third scene of the movie, where Sue accompanies Walter Reilly to the Walkabout Creek Pub to meet Mick. Mick sweeps in in a boisterous, raucous rush of hilarious larrikinism, wrestling a stuffed crocodile, when he spots Sue.

https://www.youtube.com/watch?v=3dv3v2if3WQ

They lock eyes and there’s a long, sexually charged moment that lets every viewer know exactly why they’re there—to see these two fall in love. This is a critical moment for the movie, because not only does it introduce the title character, it lets us know his goal (get the girl), and it is the pursuit of that goal which drives the drama.

In a romance story, a scene like this is known as a meet-cute (or sometimes cute-meet), a cute, amusing, and endearing way for the love-interests to meet. Woe be to she who writes a romance without a meet-cute.

Sue, to her great credit, steadfastly sticks to her purpose and is not wooed by the charismatic bushman:

“Listen, you do understand I want you to take me out where you were attacked, show me how you survived.”

“Oh well, I don’t know, just the two of us there alone? I’ve got me reputation to think about.”

This is our first sniff of the movie’s central conflict: Mick wants the girl, but the girl wants the story (not to mention, she has a boyfriend). In this way, the story’s antagonist isn’t a bad guy, or a monster, or a volcano, it’s situational. If Sue wants the story, she must spend time alone with Mick, and in doing so, she will have to endure his country charms. Surely only the strongest woman could resist!

Let’s look at K.M.Weiland’s Act One infographic. That link should popup a new window. I’d love to duplicate the infographic here, but I’m too damn lazy to ask Ms Weiland for permission. If you’re too damn lazy to click the link (hey, I’m the last to judge), then you’ll just have to imagine a timeline that shows how Act One is broken up into The Hook, The Set-up, The Inciting Event, The Build-up, and The First Plot Point. Curious yet? Clickety-click … I’ll wait … 

You’re back? Great. Now this infographic isn’t romance-specific, so we don’t see meet-cute there, but clearly the Walkabout Pub scene is part of the set-up; characters: check; goals: check; stakes: check.

But what about that Inciting Event? It’s supposed to be in here somewhere.  It will be the place where the antagonist takes its first bite out our main characters. The Walkabout Creek Pub introduces the situational antagonist, but it hasn’t slapped either of them down, yet.

Lesson: Not all critical scenes are on the right-hand-side of the infographic.

Scene: Sue Strikes out alone

After a day and night of outback adventure, Sue is recording her impressions on a tape recorder when Mick interrupts. (Apologies to US viewers, this link is blocked to you and I can’t find the scene elsewhere on the Internet)

https://www.youtube.com/watch?v=Pl8rwEuPf84#t=25m15s (Apologies to US viewers, this link is blocked to you and I can’t find the scene elsewhere on the Internet)

“Yeah, but you’re not alone. I’m here, aren’t I?”

“Yeah, but… I think I know how you must have felt… Or how I’d feel if I were out here alone.”

“You… Out here alone? That’s a joke. A city girl like you… You wouldn’t last five minutes, love. This is man’s country out here.”

“That’s right. I’m only a sheila. We’re heading for that escarpment today, right?”

“Yeah.”

“Okay. See you there this afternoon.”

You’ll have to watch the clip, because what the dialogue doesn’t show is the death-stare Sue gives Mick when he says she wouldn’t last five minutes.

This is our antagonist, out to play, teeth bared, saliva dripping from its maw. How could these two ever love each other? Physical attraction is one thing, but love between a chauvinist and a feminist? Not going to happen.

I think we’ve found our inciting incident. Their differences have driven a wedge between them, and it’s going to take a miracle to bridge the chasm it’s created.

Lesson: An Inciting Event is key to any complete story, not just a romance. We set a character onto a goal, but where’s the fun if we just let him succeed? Mick Dundee taking the city girl out into the bush, falling in love and living happily ever after is NOT a story. The Hook may be the thing that gets us reading, but the Inciting Event is the thing that makes us care.

Scene: Echo Lake

After the Inciting Event comes a series of scenes where Mick regains ground in his romantic quest for Sue, not the least of which being the one where he saves her from a crocodile attack.

Each of these plays on the same theme, Sue’s conflicted feelings for Mick, and the sense of safety she enjoys to be protected by such a manly man.

These feelings come to a head at Echo Lake. Sue is resting on the bank and watching Mick spear-fishing. The look in her eyes and the backing score all say one thing: she wants this man. Problem is, Wally will be there soon to end their adventure, and then she’ll have to go back to New York alone and resume her normal life without Mick.

https://www.youtube.com/watch?v=Pl8rwEuPf84#t=38m12s (Apologies to US viewers, this link is blocked to you and I can’t find the scene elsewhere on the Internet)

“Mick. When I go back, why don’t you come with me?”

“What for?”

“Well, it would make a great wrap to the story… You in New York City.”

“Oh. For a minute there I thought you were making a pass at me.”

“Well, I might have been. Would you mind?”

This is a huge moment for Sue. She’s tried playing the assertive modern woman to Mick, and it almost got her killed. But even though she’s the one making the move, everything in the scene still screams that she is playing submissive Jane to his Tarzan, which is the drama that drives their romance.

More importantly, it opens the plot of the movie. We’ve had the city-girl-in-the-outback, now it’s time for the bushman-in-the-big-smoke, which—apart from the romance—is the real point of Crocodile Dundee.

Looking at our infographic, we see that this is our First Plot Point. We’ve had the set-up and the build-up, now it’s time to crank the handle and let the story fly into the second act, which is where all the real conflict happens.

Lesson: The Inciting Event is not the plot; it simply opens up the story for the plot reveal. Because of this amazing thing that happened (Inciting Event), now we must embark on this adventure (First Plot Point). The closer you can tie these two to cause and effect, the more compelling the drama.

What Have We Learned?

Crocodile Dundee is cheesy and formulaic, and yet every time it comes on TV (and in Australia, that’s a lot, and usually late at night), there I am:

I’ll just watch to the croc attack.

I’ll just watch to Echo Lake.

I’ll just watch to “That’s not a knife.”

The reason I keep watching until they land in each-other’s arms in the New York subway, is because it’s a tremendously satisfying story. And it’s tremendously satisfying because it keeps giving you what you need, when you need it.

This is no accident.

Sure, you could ignore structure. You don’t want to write formulaic fiction that ticks boxes, you want to write a beautiful, organic story the way it needs to be told.

Well sure, you can. Don’t let me tell you different. But if your goals are less lofty, if all you want is to turn a good idea into a great story that people will enjoy, then look into this structure thing. It really works.

That’s not a Story…

(…That’s a Story)

 

By Belinda LaPage (ERWA Gallery co-editor)

Yes, I paraphrased Crocodile Dundee. I’m Australian. What did you expect? Move along.

Scene vs. Story

Erotica writers, have you ever written a hot little scorcher only to be told by some dilettante that it’s not a story?

Readers, ever read a hot little scorcher, only to realise you don’t remember it the next day?

Well, it might be for the want of Developmental Editing. It might be for the want of Structure.

Erotica, you see, lends itself handsomely to short stories—about twenty to forty minutes reading time—because … well, you know why. That’s about five thousand words, give or take. Plenty to lay down a solid foundation, followed by some solid banging. Job done—write another.

And there lies the danger. We as erotica writers want to get to the fun bit, so we set the scene quickly and get the action started. The result for the reader is gratification, but not recollection. It’s not something they’ll come back and read again. It’s not something they’ll recommend to a friend.

Sadly, it’s not a story.

That’s the problem. It’s actually just a scene, and there’s a difference.

A developmental editor (or a lovely ERWA Storytime subscriber) will find those missing key ingredients that make a story and help you build your scene into something greater. Why wait though? If you know what these key ingredients are, then you the writer can add them yourself. Before you commit, no less.

You can create … (pause for effect) … a story plan!

* * * *

Still with me? Thank goodness, because story planning sucks big time. I’m surprised you didn’t nod off. To make it more interesting, I’ll devote the rest of this post to a case study.

This is an actual story I’m actually about to write (so don’t freakin’ steal it, okay?).

Stroking up a Scene

Erotic scenes are easy. I have dozens of them in my ideas folder. All you need is a sexy, novel way for your protagonist to get his or her rocks off and you’ve got a scene.

Here’s mine. Matt goes to the Sperm Bank to make a deposit, but instead of porn in the donation rooms, they have assistants (sexy ones). So Matt gets PAID to receive a hand job. Fun, right? I can make it more fun pretty easily; the Sperm Bank is run by a convent and the nuns do the jerking off. Why? Because masturbation is a sin, silly.

The Little Sisters of Grace Sperm Bank.

The title almost writes itself. We can make it more fun still by making Sister Mary Katherine a pretty young novice, and this is her first time at the altar, so to speak. A beginner like Mary Kate might very well over-commit collecting Matt’s donation, and a creative soul like me could easily bend this to a sweet First Time fantasy.

Now we have a sexy niche and kink, as well—First Time / Nun / Uniform Fetish. Let’s go write this sucker and make us some money.

What happens next? I bang it out (figuratively) and send it to my loyal band of beta readers, who say wonderful things like “lucky Matt”, and “Mary Kate was a treat”. Those guys are great for my ego. They’re not just being polite—they really enjoyed it. I write hot nuns like nobody’s business and they love that about me.

Buoyed up, I scribble a quick premise (blurb) and send it to a publisher, who gives me a “Thanks, but no thanks”. Maybe if they’re in a generous mood, they’ll bless me with a “Your characters and plot need more depth”, or perhaps just, “Under-developed”.

Then I cry for a bit, drink wine, and self-publish. Or …

What do you mean, ‘Under-developed’?

Or, I could get some help. Some developmental editing help. Someone who can explain to me the difference between a developed story and The Little Sisters of Grace Sperm Bank.

Now, I’m no developmental editor, so I’ll skip the mechanics of what they do, and stick to the small but important subset of stuff I can do myself.

I’m a simple person, and I need simple instructions, so I have this cool checklist of questions in a spreadsheet. I fill it in before I begin writing. It helps me find gaps in my story—or in this case, gaps in my scene that stop it from being a story.

Q1. Who is the protagonist?

Duh! It’s Matt. The protagonist is the hero—the main character. Clearly, Little Sisters of Grace is about Matt.

Q2. How is the protagonist constricted?

Matt is imperfect in some way that drives his actions. All protagonists should be, because perfect people don’t behave in interesting ways.

Constricted … um, he’s horny? No, he’s broke. And sploodge-for-cash is Matt’s idea of easy money.

Q3. What is the protagonist’s goal?

Seeking the goal gives Matt something to do – hopefully it’s an interesting enough thing to get us reading.

Well, Matt wants to jerk off, but that’s the means, not the end. His real goal is making some quick cash. Why? What does he want to buy? A book? A case of beer? Does it even matter?

This is my first red flag. Whatever Matt is going to do with the money, it’s not going to make a shit of difference to the sexy nun awaiting him at the Little Sisters. You can’t just answer these questions with any old thing—they need to tie together.

I press nervously on to question 4 without a goal.

Q4. What is the protagonist’s focal relationship?

Secondary characters play off the protagonist and give us drama. This one is easy: Sister Mary Katherine.

Q5. Who (or what) is the antagonist?

The antagonist stands in the way of Matt achieving his goal.
This drives conflict and makes the story compelling. I have a list of generic possibilities:

  • Man vs Man (or woman, or monster, whatever), e.g. Little Red Riding Hood
  • Man vs Self, e.g. Bridget Jones’s Diary
  • Man vs God, e.g. Bruce Almighty

The list goes on: machine, society, the supernatural, nature, situation, fate. It’s good for blue-skying how conflict might guide the story.

In my case, who is going to stop Matt collecting? Red flag number two. The whole point of this story is that Matt gets his money, and that means he gets a hot ecclesiastical hand-job along the way.

My story clearly transcends antagonists. Who needs them? Moving on.

Q6. What is the conflict?

The protagonist acts towards his goal, the antagonist acts against them. That’s the conflict, and it makes a story interesting. It makes us invested in the protagonist and his quest. It makes us turn the page to find out ‘what next’.

No antagonist means no conflict. So now I’m really fucked. My system is telling me I don’t have story, all I have is an ending, albeit a happy one.

Back to the drawing board?

Okay, so Matt has no goal, no antagonist to stop him from reaching it, and no conflict to drive the story forward. And if we believe this blog, adding those things will turn Little Sisters of Grace into a story.

We didn’t have any luck thinking of a goal, so let’s skip that and find an antagonist. Maybe the goal will present itself later.

Pick one—how about Man vs Self? Matt could be the virgin instead of Mary Katherine. Let’s change his constriction from being broke to being inexperienced. So he’s reluctant, and the good Sister will need to try all sorts of tricks to coerce his donation. That could be the conflict. Matt can’t get it up, so Mary Kate gives him a blow job. MK’s hand and mouth work is unskilled, so Matt can’t reach climax. MK’s hand gets tired, so she has to use her … Okay, we can all see where this ends up.

Antagonist: check. Conflict: check. Goal? Still struggling. Matt’s goal now is to get his first real intercourse with a live girl, but it doesn’t explain how he ended up at The Little Sisters in the first place. Unless he already knew about their extraction technique, but that spoils much of the fun. It’s boring.

Tie it together: Goal – Antagonist – Conflict – Constriction

Start again. Let’s go back to my list of antagonists. Man vs man? Nope. Man vs Self? Tried it. Man vs God? Hold on a bible-bashing minute. Nuns? God? Surely this is a match made in heaven.

Matt vs God—let’s go with that. So God is acting against Matt. Does God want him to bone Sister Mary Kate? Or does He want to stop him? Mary Kate is doing His work, so clearly that’s what God wants. Does Matt want the opposite? No way, José, Matt wants MK like a duck wants bread.

So maybe Matt wants something else. Turn it around and look from another angle. God wants Mary Kate to do His work, so Matt wants …

Matt wants to do Satan’s work!

Yes, okay. Matt’s off about town and ready to do something evil, like rob a store, or bang a hooker, and God keeps thwarting him. His brakes fail and he crashes his car through a Little Sisters billboard. He tries to catch a bus, and the bus sweeps past at full speed, carrying off his bus-pass in the slipstream (with a Little Sisters sign on the back). Matt breaks down and cries, and a little old lady gives him money. Waiting for the next bus, Matt meets a homeless man and gives him the old lady’s money. Awww. The homeless guy gives Matt a business card: The Little Sisters of Grace Sperm Bank—$20 per donation. Hilarity ensues.

Now all we need is an ending.

Q7. How is the protagonist changed?

Well, clearly if Matt was doing Satan’s work before, he must have changed for the better. He must repent and denounce his evil ways. No more hookers for Matt; he’ll be doing the Lord’s work, from now on. Maybe he could convert his friends. The Little Sisters are certainly up for it.

Now do we have a Story?

Do we have something that will keep the reader reading? Sure. It’s fun, it’s action packed, and there’s a payoff at the end. Will we remember the guy who bangs a nun at the sperm bank? Maybe not, but we stand a better chance if we make him work for it. A hot fantasy like that shouldn’t come for free.

Next time you’re critiquing a story on ERWA Storytime that just doesn’t grab you, but you can’t put your finger on why not, try out my seven questions. It might be because its only a scene, and maybe you can help the author turn it into a story.

Hot Chilli Erotica

Hot Chilli Erotica

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